Arias
Winery

The Pécselyi Basin surrounded by hills is a world all its own to us.

BUILDING A WINERY BRAND BEGINNING WITH THE NAME

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József Kálmán’s family winery, originally called Kálmán Winery, has been on the market since 1991. In the past few years they have been facing the challenge of not being able to widen their market and make it into new Budapest restaurants and shops, because the packaging of their wines does not faithfully reflect the quality they represent.

solution

It became necessary to position the wines higher up according to their quality. When establishing the brand strategy with the owner and winemaker, we decided that the name does not convey the brand value, so we changed the name of the winery to Arias.

From the main message, to the name, all the way to the elements of the identity, we made sure everything reflects the true character of the vineyards and the winemaker. So business partners and wine-lovers alike can connect to it more easily and feel more confident in choosing Arias wines.

branding items
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• brand strategy
• logo &identity design
• packaging
• marketing collaterals
• website
• content production (copywriting, photos)

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