Arias

kihívás

József Kálmán’s family winery, originally called Kálmán Winery, has been on the market since 1991. In the past few years they have been facing the challenge of not being able to widen their market and make it into new Budapest restaurants and shops, because the packaging of their wines does not faithfully reflect the quality they represent.

megoldás

It became necessary to position the wines higher up according to their quality. When establishing the brand strategy with the owner and winemaker, we decided that the name does not convey the brand value, so we changed the name of the winery to Arias.
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From the main message, to the name, all the way to the elements of the identity, we made sure everything reflects the true character of the vineyards and the winemaker. So business partners and wine-lovers alike can connect to it more easily and feel more confident in choosing Arias wines.

amik elkészültek

Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum

• brand strategy
• logo &identity design
• packaging
• marketing collaterals
• website
• content production (copywriting, photos)

Image of the Arias Beetle
Author Rahmé Nikola, source: izeltlabuak.hu, license: CC BY 4.0

EST.

1991

Arias Winery (originally called Kálmán Vineyards), which has been operating since 1991, lies in the Pécsely basin, hiding among hills on the northern shore of Central-Western-Europe’s largest lake, Balaton. The wines produced here have a very distinctive character due to the rocky limestone soil of the area. The winery’s terrace provides a full panorama of Balaton, which takes our breath away day by day.

Riesling

from Balatonfüred

‘21

“Constant change is what we love in winemaking, just like in nature itself. You never know what tomorrow brings, everything changes all the time. It is an eternal cycle, in which nature rules – you can truly understand and respect that when being in the vineyard.”

József Kálmán, the owner of the winery

Taste of nature

aim

The goal of the winery is to accurately show the high quality of its products and position them higher from the current state through carefully developed visual communication derived from the brand strategy, which can convey the brand values identified by the winery.

solution

We created the image, the labels and the packaging derived from the brand strategy in a way that it communicates the high quality and the unique character of the products, while showing the winery’s connection to the nature and wildlife of the Pécsely basin.