Dembell
branding

Rolling luxury homes for sophisticated travelers.

SUPPORTING THE MARKET LAUNCH
OF A NEW BRAND

challenge

Dembell aims to become an indispensable player in the luxury motorhome market, focusing on countries like Germany, Belgium, and Switzerland—places where this lifestyle has deep-rooted traditions.

solution

We supported Dembell’s market entry with a wide range of tools beyond the exterior design of the motorhome. Together with their team, we laid the foundation for the brand strategy, defining its core pillars and key communication messages. To convey these effectively, we designed everything from the logo to the full visual identity across all marketing materials. Finally, we developed the brand’s primary online communication channels, including its website and social media platforms.

project Scope
  • Phasellus elementum
  • Phasellus elementum
  • Phasellus elementum
  • Phasellus elementum
  • Phasellus elementum

• brand strategy
• visual brand identity
• exterior design
• print materilas
• photos and visuals
• online presence
• website

interior design: Galeazzi e Minotti
photoraphy: Péter Mosoni feat Ustory Design Studio
image video: 2BseenStudio feat Ustory Design Studio

credo

There are those who dwell on the past, and those who look to the future in search of new solutions.

Dembell believes that those who refuse to compromise always have the opportunity to find a better, more exciting solution to any challenge. That it’s always possible to create something in higher quality or with greater efficiency. This mindset is what drives the world’s most remarkable innovations—and it’s exactly what brought Dembell to life.

brand values

• gentleman
• refined
• trendsetter
• user-friendly
• community-builder

Be a member of the few

BE A MEMBER OF THE FEW
Dembell builds vehicles for people who aim to enjoy the quality and comfort of modern luxury yachts but with one large difference: they want to experience it on land.

Dembell designs its motorhomes for discerning travelers who want to enjoy the quality and comfort of modern luxury yachts—on land.

Gentlemen
on the road

The Dembell team created its first-class motorhome model through years of dedicated development, built on a Mercedes-Benz Actros truck chassis.

Experience land yachting.

The Exterior – Refined Sophistication
and Effortless Elegance

In designing the vehicle, we aimed to achieve the cleanest, most streamlined appearance possible. By minimizing the divisions between side panels, we brought the entire surface onto a single plane. Every door, window frame, and even the door handles were seamlessly integrated into the body to preserve the elegant overall look. Running along the side of the motorhome, one of the brand’s most distinctive visual elements appears like a signature: the Dembell Red stripe.

“Dembell is a true gentleman. It embodies sporty and effortless elegance—just like golfers: they don’t play in suits, yet they remain impeccably stylish.”

about the image

Dembell respects traditional values while constantly seeking out new solutions. We designed the visual identity to reflect this duality in every detail.

v
v

Developing the Digital Presence

We not only manage the brand’s social media platforms and designed its website, but also created the interface and user experience for the onboard display system. Upon entering the motorhome—or even remotely—users can control features such as heating and lighting intensity, check tank levels, and monitor the status of doors and windows, all from a single screen.

Thanks for checking it out!

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