The main design challenge behind the Juice Cargo Roller was to combine the practicality of cargo bikes with the lightness and agility of electric scooters. Our goal was to create a three-wheeled vehicle that offers greater stability and safety than traditional scooters, while maintaining the dynamic riding feel of two-wheelers — thanks to its tilting front suspension.
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A key part of the development was the tilt-lock mechanism, which keeps the vehicle balanced when stopped. The low step-in height and scooter-style intuitive controls make it accessible to a wide range of users — from families and urban commuters to active seniors. Juice aims to redefine urban mobility: practical, safe, and inclusive. A vehicle that is useful, enjoyable, and perfectly tailored to everyday life.

The design received the Red Dot Concept Design Award in 2025.

solution

The exterior design of the residential truck was designed in line with the Dembell team's creed, brand strategy and thoughtful technical innovations. We designed a sophisticated, timeless look that reflects Dembell's vision of creating the world's first luxury inland yacht — completely unknown in the world of motorhomes

The product design won the renowned Red Dot design award in 2022 and 2023.

motorhome photos: Péter Mosoni
Production photos: Csaba Villányi
visuals: Ustory Design Studio

Design

The design of the Juice Cargo Roller is deliberately simple yet distinctive — every line, edge, and proportion originates from function.The goal was to create an iconic but understated form that fits naturally into the urban environment while remaining instantly recognizable.
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Throughout the process, engineering structure and aesthetics evolved hand in hand. The three-wheel architecture required a new sense of proportion, while the tilting front suspension visually reinforces the feeling of motion and balance. Clean surfaces, compact proportions, and the bold cargo box create harmony between utility and character.

Ride with a smile.

Designed for life in motion.

The Juice Cargo Roller was designed for everyday urban life — effortlessly carrying your shopping, packages, and daily essentials while moving quietly, efficiently, and gracefully within the rhythm of the city.

The cargo box is sized and shaped to safely carry a small child.The open view, low center of gravity, and lockable cover together ensure stability, comfort, and protection in everyday city use.

A playful steering wheel inside the cargo area allows children to experience the joy of motion while riding.This small detail adds emotional value to the design, creating a subtle connection between the vehicle and its passenger.

The body shape and optional weather cover are designed to adapt to changing conditions.The forward-leaning front section channels rainwater away, while the cover keeps the cargo or passenger dry even in wet weather.

Design without compromise.

In developing its motorhomes, Dembell follows a completely new design philosophy within the industry. Design—including brand building—is treated on an equal footing with engineering, approached in a holistic manner. As a result, we were able to create a sophisticated, high-quality appearance down to the finest details with minimal compromises.

Other projects

Loricatus

Dembell Motorhomes

Mercedes Phoebis

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Juice CargoE-scooter