Project background

The Juice Maxi is a next-generation electric scooter that combines the stability and safety of a three-wheeled architecture with the freedom of urban mobility. The project is part of Juice Mobility’s development line exploring reverse trike platforms — vehicles positioned at the intersection of practical functionality and the joy of movement in city environments. Its tilting front suspension and low center of gravity provide a strong sense of control and confidence in every situation, while the distinctive side L-track cargo panel serves as both a functional element and a visual signature. It references the brand’s cargo roots while giving the vehicle a bold, recognizable character.

solution

The exterior design of the residential truck was designed in line with the Dembell team's creed, brand strategy and thoughtful technical innovations. We designed a sophisticated, timeless look that reflects Dembell's vision of creating the world's first luxury inland yacht — completely unknown in the world of motorhomes

The product design won the renowned Red Dot design award in 2022 and 2023.

motorhome photos: Péter Mosoni
Production photos: Csaba Villányi
visuals: Ustory Design Studio

Design

The design of the Maxi is built on the balance between sporty proportions and playful dynamics. Taut surfaces, precise edges, and vibrant accent colors give it energy and character, while the overall composition fits seamlessly into the urban landscape.

The forward-leaning stance, short overhangs, and wide front track communicate visual stability, while details such as the floating windshield, perforated cargo panel, and refined lighting elements emphasize modern technology and a sense of lightness and positivity. The Juice Maxi is more than a vehicle — it’s a statement of a new, inspiring urban mobility experience.

Ride with a smile.

Teher nélkül, egész nap

The cargo box is sized and shaped to safely carry a small child.The open view, low center of gravity, and lockable cover together ensure stability, comfort, and protection in everyday city use.

A playful steering wheel inside the cargo area allows children to experience the joy of motion while riding.This small detail adds emotional value to the design, creating a subtle connection between the vehicle and its passenger.

The body shape and optional weather cover are designed to adapt to changing conditions.The forward-leaning front section channels rainwater away, while the cover keeps the cargo or passenger dry even in wet weather.

Design without compromise.

In developing its motorhomes, Dembell follows a completely new design philosophy within the industry. Design—including brand building—is treated on an equal footing with engineering, approached in a holistic manner. As a result, we were able to create a sophisticated, high-quality appearance down to the finest details with minimal compromises.

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Dembell Motorhomes

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Juice Maxi Scooter