Piaggio maxi

Project background

The name Piaggio is almost synonymous with Vespa – a timeless icon. However, in the category above Vespa, the maxi scooter segment, the visual character often fades: the products work well functionally, yet they offer little differentiation in terms of form and brand expression.
‍
The challenge was to create an electric Vespa concept that carries the brand into a new generation while moving beyond the traditional small-wheel scooter format. Larger, maxi proportions bring greater comfort and stability – but how can this be achieved without losing Vespa’s iconic character?
‍
The project started from a simple question: what happens beyond the Vespa icon? How can the maxi category become emotionally stronger and better positioned at a brand level in the electric era?

solution

The exterior design of the residential truck was designed in line with the Dembell team's creed, brand strategy and thoughtful technical innovations. We designed a sophisticated, timeless look that reflects Dembell's vision of creating the world's first luxury inland yacht — completely unknown in the world of motorhomes

The product design won the renowned Red Dot design award in 2022 and 2023.

motorhome photos: Péter Mosoni
Production photos: Csaba Villányi
visuals: Ustory Design Studio

Proportions

The proportions of the concept are inspired by the Piaggio Beverly, where larger 16-inch wheels replace the traditional 13-inch scooter size, creating a more stable stance and a more refined appearance. This proportion system conveys both sportiness and elegance: it results in a lighter, smoother overall character while visually positioning the vehicle in a higher, more premium segment.
‍
The increased size is not only reflected in its appearance but also in its functionality. A longer wheelbase and balanced mass distribution allow for the integration of a larger, more usable storage compartment, supporting everyday urban use.

Functional details

Functional solutions play a key role in shaping the character of the vehicle. The charging connector is integrated into a drum mechanism inspired by the full-size spare wheels of early Vespa models. The form language of the classic rim is reinterpreted as a housing for the retractable charging cable, which automatically winds back after use, similar to a vacuum cleaner cord.
‍
This solution blends nostalgic visual references with modern practicality, turning a technical necessity into a distinctive design feature.

package rack

range extender

On the opposite side, the concept introduces modular storage options that adapt to contemporary urban needs. A side-mounted carrier allows bags and accessories to be securely attached, while an alternative module houses a removable battery pack. Its shape echoes the classic Vespa side panels, and a leather suitcase-style handle enables the battery to be easily carried indoors for charging. These solutions go beyond retro redesign, offering thoughtful and practical responses to the real challenges of modern electric mobility.

Teher nélkül, egész nap

The cargo box is sized and shaped to safely carry a small child.The open view, low center of gravity, and lockable cover together ensure stability, comfort, and protection in everyday city use.

A playful steering wheel inside the cargo area allows children to experience the joy of motion while riding.This small detail adds emotional value to the design, creating a subtle connection between the vehicle and its passenger.

The body shape and optional weather cover are designed to adapt to changing conditions.The forward-leaning front section channels rainwater away, while the cover keeps the cargo or passenger dry even in wet weather.

Design without compromise.

In developing its motorhomes, Dembell follows a completely new design philosophy within the industry. Design—including brand building—is treated on an equal footing with engineering, approached in a holistic manner. As a result, we were able to create a sophisticated, high-quality appearance down to the finest details with minimal compromises.

Piaggio
New Wave

Project background

solution

Proportions

Functional details

Teher nélkül, egész nap

Other projects

Dembell Motorhomes

Mercedes Phoebis

Juice cargo scooter

Would you share your story?

Let’s create
together!

Piaggio New Wave

Project background

solution

Proportions

Functional details

Teher nélkül, egész nap

Other projects

Dembell Motorhomes

Mercedes Phoebis

Juice cargo scooter

Would you share your story?

Let’s create together!

Piaggio
New Wave

Let’s create
together!